Wouldn’t it be nice if your customers did more of your marketing for you? Not by handing out flyers. Or posting on social media every day. I mean by doing something much more powerful. Telling other people about you. Here’s the catch, though. People can’t easily recommend you if they don’t know what to say. […]
Articles
Your Website Has a Pile Problem
Have you ever sat down at your desk, looked around, and thought… “I should probably clean this up.” There are papers stacked on top of papers. Random notes. Coffee cups. A handful of things you swear you’ll deal with “later.” Then you spend five minutes cleaning. Nothing magical happened. But suddenly your brain feels like […]
Why One Event Email Almost Never Works
Do you know what it means to break the seal? If you’ve ever spent time at a pub, you probably do. Once you make that first trip to the bathroom… well… you’re going back again. Funny enough, event marketing works the same way. The first action someone takes makes the second one easier. Your goal […]
Do You Have a Brand?
“We need to work on our brand.” It’s something I hear all the time. Usually what follows is a conversation about logos, colors, fonts, websites, social media, or maybe a fresh new tagline. Those things matter. But they’re not your brand. In fact, you can have a beautiful logo, a polished website, and a social […]
3 quick email formatting fixes to improve readability
What’s the point of sending emails if people can’t quickly find what matters? Most readers don’t read emails. They scan them. If your message feels hard to get through, they move on. These three formatting fixes make your emails easier to read and easier to act on. Here’s what we’ll cover: 1. Alignment There’s a […]