Small Business Digital Marketing Expert | Keynote Speaker | Marketing Coach | Podcast Host
by Dave Charest
In the last article, we talked about something I call The Journey Factor. People rarely buy the first time they hear about you. They need time. They need trust. They need reasons to …
Continue Reading about What James Bond Can Teach You About Better Email Marketing →
by Dave Charest
Imagine someone handed you tickets to the hottest show on Broadway. There's just one catch. You only get to watch the last two minutes. You find your seat. The curtain rises. The main …
by Dave Charest
What’s the point of sending emails if people can’t quickly find what matters? Most readers don’t read emails. They scan them. If your message feels hard to get through, they move on. These …
Continue Reading about 3 quick email formatting fixes to improve readability →
by Dave Charest
Let me introduce you to Jim and Susan. Jim and Susan want a night out. Dinner. A show. Something that feels normal and fun. They’re not lacking interest. They’re surrounded by …
Continue Reading about Why People Don’t Show Up to Events (And How to Make Sure They Do) →
by Dave Charest
The purpose of any marketing email is to get people take some type of action. From a design perspective, that means making it easy for the reader to consume the information so that they can …
by Dave Charest
Have you ever gotten stuck with what to write in a marketing email? Here’s a simple structure you can use to write a persuasive marketing email. It’s designed to get people to take the …
Continue Reading about How to write an effective marketing email every time →