Imagine someone handed you tickets to the hottest show on Broadway. There's just one catch. You only get to watch the last two minutes. You find your seat. The curtain rises. The main …
3 quick email formatting fixes to improve readability
What’s the point of sending emails if people can’t quickly find what matters? Most readers don’t read emails. They scan them. If your message feels hard to get through, they move on. These …
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Why People Don’t Show Up to Events (And How to Make Sure They Do)
Let me introduce you to Jim and Susan. Jim and Susan want a night out. Dinner. A show. Something that feels normal and fun. They’re not lacking interest. They’re surrounded by …
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3 simple email design tips
The purpose of any marketing email is to get people take some type of action. From a design perspective, that means making it easy for the reader to consume the information so that they can …
How to write an effective marketing email every time
Have you ever gotten stuck with what to write in a marketing email? Here’s a simple structure you can use to write a persuasive marketing email. It’s designed to get people to take the …
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2 emails you must have in your strategy
You know those people who constantly ask for things from you? They ask and they ask and they ask. But they never really give you anything. How do you feel about those …
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