Small Business Digital Marketing Expert | Keynote Speaker | Marketing Coach | Podcast Host
by Dave Charest
Remember how James Bond orders a martini? "Shaken, not stirred." It's a tiny detail. But it tells you something about the character. Bond doesn't do things the way everyone else …
Continue Reading about What New James Bond Can Teach You About Writing Better Marketing Emails →
by Dave Charest
We've already talked about the difference between the old James Bond and the new James Bond. The old Bond was all about the mission. Charm the audience. Get what he wanted. Move on to the next …
Continue Reading about What Old James Bond Can Teach You About Bad Email Marketing →
by Dave Charest
In the last article, we talked about something I call The Journey Factor. People rarely buy the first time they hear about you. They need time. They need trust. They need reasons to …
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by Dave Charest
Imagine someone handed you tickets to the hottest show on Broadway. There's just one catch. You only get to watch the last two minutes. You find your seat. The curtain rises. The main …
by Dave Charest
What’s the point of sending emails if people can’t quickly find what matters? Most readers don’t read emails. They scan them. If your message feels hard to get through, they move on. These …
Continue Reading about 3 quick email formatting fixes to improve readability →
by Dave Charest
Let me introduce you to Jim and Susan. Jim and Susan want a night out. Dinner. A show. Something that feels normal and fun. They’re not lacking interest. They’re surrounded by …
Continue Reading about Why People Don’t Show Up to Events (And How to Make Sure They Do) →