"We need to work on our brand." It's something I hear all the time. Usually what follows is a conversation about logos, colors, fonts, websites, social media, or maybe a fresh new …
Why I Hate Subway Sandwiches and What It Means for Marketing Clarity
If you’re like me, you love sandwiches. Or sammiches, as I fondly call them. But not all sandwiches deserve the same praise. Take Subway. I don’t care much for the quality of their …
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4 Ways to Unlock Your Creativity and Improve Your Marketing
As a small business owner, you don’t have the luxury of million-dollar ad budgets. But you do have something more powerful: your creativity. Creativity is your edge. It helps you stand out from the …
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Marketing on a Budget: How to Get More Business Without Spending a Fortune
"I'm sure that I could get a lot more business if people knew my work actually existed, but I can't afford to pay for the marketing to get my name out there." Sound familiar? If so, you're not …
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The Best Digital Marketing Strategies for Startups (That Actually Work)
Starting a business is exciting, but let’s be honest—marketing can feel overwhelming. With so many platforms, strategies, and "must-do" tactics, it's easy to get stuck in overthinking mode instead of …
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Your contacts are not all the same
My girls are twins. But, of course, they go out of their way to look different. They have different hair colors, they wear different clothes. In high school, they had a teacher who, no …