"We need to work on our brand." It's something I hear all the time. Usually what follows is a conversation about logos, colors, fonts, websites, social media, or maybe a fresh new …
The Psychology of Pricing: Why Expensive Equals Good [Walks With Dave #8]
Pricing. How does it change our perception of quality? We actually have these deeply embedded short-cuts in our brains that influence our perception. Take a look at this short video: …
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