“We need to work on our brand.” It’s something I hear all the time. Usually what follows is a conversation about logos, colors, fonts, websites, social media, or maybe a fresh new tagline. Those things matter. But they’re not your brand. In fact, you can have a beautiful logo, a polished website, and a social […]
3 quick email formatting fixes to improve readability
What’s the point of sending emails if people can’t quickly find what matters? Most readers don’t read emails. They scan them. If your message feels hard to get through, they move on. These three formatting fixes make your emails easier to read and easier to act on. Here’s what we’ll cover: 1. Alignment There’s a […]
Why People Don’t Show Up to Events (And How to Make Sure They Do)
Let me introduce you to Jim and Susan. Jim and Susan want a night out. Dinner. A show. Something that feels normal and fun. They’re not lacking interest. They’re surrounded by obstacles. They need a babysitter.Their schedules barely line up.The weather might be bad.Susan just had her hair straightened and rain would ruin it. 😬 […]
How to Find Business Opportunities In Disguise
Most people who know me would say I’m an optimist. And they’re right—I consciously choose to stay positive. But here’s the thing: I still complain. We all do. The difference? I refuse to stop there. What if we channeled that frustration into fuel for change? What if every complaint came with a commitment to do […]
Why I Hate Subway Sandwiches and What It Means for Marketing Clarity
If you’re like me, you love sandwiches. Or sammiches, as I fondly call them. But not all sandwiches deserve the same praise. Take Subway. I don’t care much for the quality of their ingredients. And I really don’t like the way they put a sandwich together. Why do the condiments go on last, squirted over […]