Imagine someone handed you tickets to the hottest show on Broadway. There's just one catch. You only get to watch the last two minutes. You find your seat. The curtain rises. The main …
The Easier You Are to Explain, the Easier You Are to Recommend
Wouldn't it be nice if your customers did more of your marketing for you? Not by handing out flyers. Or posting on social media every day. I mean by doing something much more …
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How to Create a Content Marketing Strategy
In a time where almost everyone creates content, you can't rely on the act of publishing alone to help you stand out. To rise above the noise, you must make sure you're putting real purpose behind …
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The Werewolf’s Guide to Powerful Content Marketing
"We're all doing things we weren't born to do." That's a line from the children's Halloween musical I had the pleasure to perform in. I played a werewolf who tries his luck at being a barber after …
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12 + 1 Lessons from the ‘Tangled’ Marketing of @KloutPerks
It started with a tweet. On November 3rd, I received a tweet from @KloutPerks on Twitter indicating that my Klout Score had landed me a perk. A chance to see the new Disney animated film, Tangled. …
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The Inception Method of Content Marketing
The premise of Christopher Nolan's latest thriller Inception is simple enough. Plant an idea within the mind of your target so it grows in a way that it seems to come from the target himself. Why? …
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