Small Business Digital Marketing Expert | Keynote Speaker | Marketing Coach | Podcast Host
by Dave Charest
Wouldn't it be nice if your customers did more of your marketing for you? Not by handing out flyers. Or posting on social media every day. I mean by doing something much more …
Continue Reading about The Easier You Are to Explain, the Easier You Are to Recommend →
by Dave Charest
Do you know what it means to break the seal? If you’ve ever spent time at a pub, you probably do. Once you make that first trip to the bathroom… well… you’re going back again. Funny enough, …
Continue Reading about Why One Event Email Almost Never Works →
by Dave Charest
Let me introduce you to Jim and Susan. Jim and Susan want a night out. Dinner. A show. Something that feels normal and fun. They’re not lacking interest. They’re surrounded by …
Continue Reading about Why People Don’t Show Up to Events (And How to Make Sure They Do) →
by Dave Charest
It starts in an office building. A couple of goons wearing clown masks make their way from the building to a neighboring rooftop. On ground level, three other goons are in a car, two are talking …
Continue Reading about How to Keep People Reading Every Word With Connectors →
by Dave Charest
Everyone tells you need a website. And they're right. But then you're left to your own devices to set one up. So you figure you better start loading up some content. Unsure where to begin you …
Continue Reading about How to Make It Easier to Read Your Website →
by Dave Charest
If you live in New York, you're probably a frequent rider of the subway. For someone who's never been on the subway before, it's easy to find it difficult. Especially when you have to transfer …
Continue Reading about How to Make It Easier to Respond to Your Content →