How to write emails your customers actually want to read, with a little help from AI. Have you ever sat down to write an email for your business and thought, “Okay, what should I say?” Maybe you’ve got a new product to announce. Maybe you’re running a sale. Or maybe you haven’t emailed your customers […]
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What New James Bond Can Teach You About Writing Better Marketing Emails
Remember how James Bond orders a martini? “Shaken, not stirred.” It’s a tiny detail. But it tells you something about the character. Bond doesn’t do things the way everyone else does. The best marketing emails work the same way. The best marketing emails don’t feel like marketing. They feel like messages from someone you know. […]
What Old James Bond Can Teach You About Bad Email Marketing
We’ve already talked about the difference between the old James Bond and the new James Bond. The old Bond was all about the mission. Charm the audience. Get what he wanted. Move on to the next adventure. The new Bond? He’s different. More human. More believable. More invested in the people around him. The same […]
What James Bond Can Teach You About Better Email Marketing
In the last article, we talked about something I call The Journey Factor. People rarely buy the first time they hear about you. They need time. They need trust. They need reasons to believe. That’s where email marketing shines. But that raises an important question… What should those emails actually look like? Oddly enough, James […]
Stop Sending the Last Two Minutes
Imagine someone handed you tickets to the hottest show on Broadway. There’s just one catch. You only get to watch the last two minutes. You find your seat. The curtain rises. The main character dies. Everyone around you is crying. People are holding their breath. Some are wiping away tears. Meanwhile, you’re sitting there thinking… […]