Here’s the real reason why email marketing works so well. It’s what’s considered a permission-based marketing channel. So what does that mean? It means that people actually …
The 3 stages of email marketing (which one are you in?)
You know what I really love about email marketing? It’s that you can start where you are and then advance and make progress as you need to, as you grow your business. Typically, you’ll go …
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The evolution of email marketing (and why it’s still worth your time)
Email marketing is still one of the most valuable marketing channels available to small business owners. Why is that? Well... There's still a really great ROI for email — $36 for every $1 …
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Look Closely at Life to Find Connections In Content
One of the gifts of being a writer is that it gives you an excuse to do things, to go places and explore. Another is that writing motivates you to look closely at life.From "Bird By Bird: Some …
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[VIDEO] How to Make the Most of the Holiday Season
The holidays are an important time for many businesses. How do you make the most of them? That's a question I tried to answer with my friends from Google, Facebook, and Square. We joined …
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Email Tip – Yes, You Should Segment, Simplify, and Send More
Let's say you're charged with creating an email series. Your goal? To get people more engaged and productive with your program. This means you need more people taking action. Email marketing …
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