Small Business Digital Marketing Expert | Keynote Speaker | Marketing Coach | Podcast Host
by Dave Charest
Email marketing is still one of the most valuable marketing channels available to small business owners. Why is that? Well... There's still a really great ROI for email — $36 for every $1 …
Continue Reading about The evolution of email marketing (and why it’s still worth your time) →
by Dave Charest
One of the gifts of being a writer is that it gives you an excuse to do things, to go places and explore. Another is that writing motivates you to look closely at life.From "Bird By Bird: Some …
Continue Reading about Look Closely at Life to Find Connections In Content →
by Dave Charest
The holidays are an important time for many businesses. How do you make the most of them? That's a question I tried to answer with my friends from Google, Facebook, and Square. We joined …
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by Dave Charest
Let's say you're charged with creating an email series. Your goal? To get people more engaged and productive with your program. This means you need more people taking action. Email marketing …
Continue Reading about Email Tip – Yes, You Should Segment, Simplify, and Send More →
by Dave Charest
I'm always surprised how little effort people put into building an email list. Or when they have an email list, how little they actually send to it. Let's be clear about something, email marketing …
Continue Reading about [Video] Why You MUST Focus on Building an Email List →
by Dave Charest
"Would you mind giving me a ride to the airport?" The answer to this question relies on one very important factor—who's asking? Your reply to a complete stranger is going to be different than the …
Continue Reading about The Importance of Email Marketing Relationships →