In a time where almost everyone creates content, you can’t rely on the act of publishing alone to help you stand out. To rise above the noise, you must make sure you’re putting real purpose behind everything you decide to create. If you’re in a role like content marketing manager your decisions are often vital […]
Articles
[VIDEO] How to Make the Most of the Holiday Season
The holidays are an important time for many businesses. How do you make the most of them? That’s a question I tried to answer with my friends from Google, Facebook, and Square. We joined forces to provide tips on search engine optimization, mobile marketing, email marketing, and payments. Grab a snack, a hot beverage, and […]
Social Media Tips for Small Business [Panel Discussion]
Have you ever wondered how to best take advantage of social media for your small business? You’re not alone. Social media changes quickly and it can be difficult to keep up. Back in April of 2017, during National Small Business Week, I had the honor of participating in a panel discussion led by the Small Business […]
Don’t Let Your Content Fall Off a Cliff
I’m sure you’ve seen those posts before. They provide some great information, but then they just end abruptly. Initially, you may not think that’s a problem. But it is. Here’s why. Your job as a content marketer is to influence behavior over time. You’re not just giving information or creating content for the fun of […]
The Werewolf’s Guide to Powerful Content Marketing
“We’re all doing things we weren’t born to do.” That’s a line from the children’s Halloween musical I had the pleasure to perform in. I played a werewolf who tries his luck at being a barber after the World Holiday Commission decides to cancel Halloween because they’re not making enough money. So Louie, the werewolf, […]