Articles

You know those people who constantly ask for things from you?  They ask and they ask and they ask.  But they never really give you anything.  How do you feel about those people?  They get exhausting after awhile, don’t they?  There’s something similar that happens in email marketing.  If all you do is ask people […]

Here’s the real reason why email marketing works so well.  It’s what’s considered a permission-based marketing channel.  So what does that mean?  It means that people actually raise their hand and say, “Yes, please. I want to get messages from you.” There’s power in that act of opting in.  And that’s why email is always […]

You know what I really love about email marketing? It’s that you can start where you are and then advance and make progress as you need to, as you grow your business. Typically, you’ll go through these three stages. Beginner  When you first start, you’re collecting email addresses and sending, hopefully, on a regular basis […]

Email marketing is still one of the most valuable marketing channels available to small business owners.  Why is that? Well… There’s still a really great ROI for email — $36 for every $1 spent.  Almost everyone is checking their email daily on their mobile devices. And the businesses using email to nurture and develop relationships, […]