Ramon shares his continued focus on incorporating marketing into all aspects of his business and leaning into social media trends.
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Episode Highlights
Inflection points from the show
[00:59] Connecting with people where they are: Dave opens this episode with a thought starter about the prevalence of smartphones and how different channels provide unique opportunities to engage with customers.
[05:27] Dreams of being an FBI agent: Serial entrepreneur Ramon Ray wanted to be an FBI agent. While working full-time at the United Nations, however, he started a side hustle that unleashed his entrepreneurial spirit.
[11:00] A different person: Reinvention is a major theme from Ramon’s entrepreneurial path. With a new focus on personal development, he’s realized that it’s not only his ideas that are assets but that he is also an asset himself.
[16:57] Startup mode: Preparing to launch a new business has led Ramon to focus on recurring revenue, finding and keeping the right team members, and using the lessons he’s learned with his previous businesses.
[23:43] The purpose behind the business: It was transactional when Ramon bought his first domain. Several businesses later, his focus is to create a better life for himself and those around him.
[28:28] Expectation versus reality: Starting and growing a business isn’t easy. But it gets easier and more enjoyable once you set up systems and processes.
[31:23] Lessons learned: After years of running various businesses, Ramon brings a wealth of knowledge into his new initiatives.
[40:45] Always be marketing: Not everything Ramon does has a dollar figure attached to it, but he considers everything — from emails to social media to an unpaid speaking gig — as a marketing opportunity.
[45:03] Future focus: Despite being an entrepreneur for more than two decades, Ramon constantly learns new marketing tactics and brings those lessons into his ventures.