Every winter the furnace guy comes to make sure our equipment is ready to keep us warm. One year he found some rust in our pipes. In order to get everything running smoothly again, I spent a couple of days a week draining the water to get rid of the rust. After about one and […]
Articles
How to Make It Easier to Read Your Website
Everyone tells you need a website. And they’re right. But then you’re left to your own devices to set one up. So you figure you better start loading up some content. Unsure where to begin you think, “Hey, we’ve got a damn good playbill and brochure. Let’s just copy that info and get it on […]
How to Make It Easier to Respond to Your Content
If you live in New York, you’re probably a frequent rider of the subway. For someone who’s never been on the subway before, it’s easy to find it difficult. Especially when you have to transfer between multiple trains to reach your destination. First, you’ve got to check the map. Then you have to figure out […]
The Patriot Way to Winning Content
The New England Patriots win. It’s not by accident. What separates the Patriots from their opponents? And how can the Patriot Way apply to your content creation efforts? Read on to find out how to create winning content on a consistent basis. It all starts with hard work and preparation. The Patriots earn victories through […]
8 Things You Must Do Before You Submit Your Blog Post to the Editor
Congratulations! Someone offered you the chance to write a guest post. It’s a bit like being invited into someone’s home. If you’re a good guest, the host invites you back. If you’re a bad guest, the host doesn’t extend another invitation. How do you end up in the good guest category? You turn in your […]