Small Business Digital Marketing Expert | Keynote Speaker | Marketing Coach | Podcast Host
by Dave Charest
What’s the point of sending emails if people can’t quickly find what matters? Most readers don’t read emails. They scan them. If your message feels hard to get through, they move on. These …
Continue Reading about 3 quick email formatting fixes to improve readability →
by Dave Charest
Let me introduce you to Jim and Susan. Jim and Susan want a night out. Dinner. A show. Something that feels normal and fun. They’re not lacking interest. They’re surrounded by …
Continue Reading about Why People Don’t Show Up to Events (And How to Make Sure They Do) →
by Dave Charest
The purpose of any marketing email is to get people take some type of action. From a design perspective, that means making it easy for the reader to consume the information so that they can …
by Dave Charest
Have you ever gotten stuck with what to write in a marketing email? Here’s a simple structure you can use to write a persuasive marketing email. It’s designed to get people to take the …
Continue Reading about How to write an effective marketing email every time →
by Dave Charest
You know those people who constantly ask for things from you? They ask and they ask and they ask. But they never really give you anything. How do you feel about those …
Continue Reading about 2 emails you must have in your strategy →
by Dave Charest
Here’s the real reason why email marketing works so well. It’s what’s considered a permission-based marketing channel. So what does that mean? It means that people actually …