Every Christmas Eve I cook a large ham. Garlic mashed potatoes. And a mix of peas and pearl onions. It’s way more than we’ll eat. But that’s okay. I’ll do more with that ham. Leftover meals to freeze. Ham for sandwiches. Ham for breakfast. And my favorite: Ham and green pea soup. Belly. Full. Can […]
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Why Your Content Marketing Needs Room for Updates (Version 1.0)
There’s an interesting thing that goes on with software. It’s never really finished, is it? You’ll start using a particular program, and after a few weeks or months, there’s an update waiting for you to download and install. Is this how you think of your content marketing? Most times you expect your content to be […]
Email Tip – Yes, You Should Segment, Simplify, and Send More
Let’s say you’re charged with creating an email series. Your goal? To get people more engaged and productive with your program. This means you need more people taking action. Email marketing best practices show us emails work best if you do these three things: Segment: Speak to specific people. Simplify: Drive them toward a single […]
How to Keep People Reading Every Word With Connectors
It starts in an office building. A couple of goons wearing clown masks make their way from the building to a neighboring rooftop. On ground level, three other goons are in a car, two are talking about the guy who hired them for this ‘job.’ Goon 1 says to goon 2, “I know why they […]
How to Unlock Your Creativity While Clearing Your Mind
Every winter the furnace guy comes to make sure our equipment is ready to keep us warm. One year he found some rust in our pipes. In order to get everything running smoothly again, I spent a couple of days a week draining the water to get rid of the rust. After about one and […]