Here’s the real reason why email marketing works so well. It’s what’s considered a permission-based marketing channel. So what does that mean? It means that people actually raise their hand and say, “Yes, please. I want to get messages from you.” There’s power in that act of opting in. And that’s why email is always […]
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The 3 stages of email marketing (which one are you in?)
You know what I really love about email marketing? It’s that you can start where you are and then advance and make progress as you need to, as you grow your business. Typically, you’ll go through these three stages. Beginner When you first start, you’re collecting email addresses and sending, hopefully, on a regular basis […]
The evolution of email marketing (and why it’s still worth your time)
Email marketing is still one of the most valuable marketing channels available to small business owners. Why is that? Well… There’s still a really great ROI for email — $36 for every $1 spent. Almost everyone is checking their email daily on their mobile devices. And the businesses using email to nurture and develop relationships, […]
Your contacts are not all the same
My girls are twins. But, of course, they go out of their way to look different. They have different hair colors, they wear different clothes. In high school, they had a teacher who, no matter what they did, would always call them by the wrong name. And it drove them crazy! Unfortunately, the girls did […]
Look Closely at Life to Find Connections In Content
One of the gifts of being a writer is that it gives you an excuse to do things, to go places and explore. Another is that writing motivates you to look closely at life. From “Bird By Bird: Some Instructions on Writing and Life” by Anne Lamott In 2021, I’ve set a goal of reading […]