Let me introduce you to Jim and Susan. Jim and Susan want a night out. Dinner. A show. Something that feels normal and fun. They’re not lacking interest. They’re surrounded by obstacles. They need a babysitter.Their schedules barely line up.The weather might be bad.Susan just had her hair straightened and rain would ruin it. 😬 […]
Articles
How to Find Business Opportunities In Disguise
Most people who know me would say I’m an optimist. And they’re right—I consciously choose to stay positive. But here’s the thing: I still complain. We all do. The difference? I refuse to stop there. What if we channeled that frustration into fuel for change? What if every complaint came with a commitment to do […]
Why I Hate Subway Sandwiches and What It Means for Marketing Clarity
If you’re like me, you love sandwiches. Or sammiches, as I fondly call them. But not all sandwiches deserve the same praise. Take Subway. I don’t care much for the quality of their ingredients. And I really don’t like the way they put a sandwich together. Why do the condiments go on last, squirted over […]
4 Ways to Unlock Your Creativity and Improve Your Marketing
As a small business owner, you don’t have the luxury of million-dollar ad budgets. But you do have something more powerful: your creativity. Creativity is your edge. It helps you stand out from the competition, connect with people in memorable ways, and find solutions when resources are tight. The good news? Creativity isn’t something you’re […]
Marketing on a Budget: How to Get More Business Without Spending a Fortune
“I’m sure that I could get a lot more business if people knew my work actually existed, but I can’t afford to pay for the marketing to get my name out there.” Sound familiar? If so, you’re not alone. Many small business owners believe marketing requires a big budget to be effective. But the truth […]