“You know what I’m going to devote the rest of my life to? Social media.” – David Letterman After 33 years, David Letterman said goodbye as a late night, TV talk-show host. During his final episode he played a video segment, A Day in the Life of David Letterman. The six-minute documentary gives us a […]
Why Content Fails to Make an Impact (and What to do About it)
Back in 2009, Molly decided to go out on her own as a voice teacher. When she was first getting started, she was putting out ads on Craigslist to drum up business. Her headlines for the ads were simple: “Voice Lessons.” It’s obvious she was looking to attract people looking for, um, voice lessons. But […]
4 Reasons Why Content Marketing Makes Sense for Your Business
Wondering why content marketing is worth your time? It’s a fair question. I have plenty of reasons why content marketing makes sense from a personal/professional development point of view, but let’s save those for another time. Right now, allow me to share what I believe from a business perspective. And that means whether you’re developing […]
Do You Have a Content Marketing Question? Let Me Answer It For You
Do you have a question about content marketing? I’d love to answer it on the blog. All you need to do is ask your question in the comments below. Then I’ll write a blog post specifically to answer your question. Pretty cool right? Why would I do this? Well, I want to be sure I’m […]
Why the hell aren’t you writing?
Yep. I’m talking to you. If you’re ever going to get to where you want to be, you need to be writing. Why? Because when you write, you share your ideas, hone your skills, and build a body of work. A body of work that allows you to build an audience over time. An audience […]