When you mention the word brand or branding, people often think about a logo or design. Although that’s part of it, to get to the heart of a brand you actually have to dig much deeper. Watch this video to find out what a brand really boils down to: If you enjoyed this video, please […]
[Video] How to Easily and Consistently Create Great Content
Even if you’re convinced that content marketing is the way to go, there’s still a bit of a problem… You have to actually create the content. Whether it’s for yourself or someone else the problem still remains. Oh, you also have to do it consistently over a long period of time. Watch this video for […]
[Video] Why You MUST Focus on Building an Email List
I’m always surprised how little effort people put into building an email list. Or when they have an email list, how little they actually send to it. Let’s be clear about something, email marketing is the simplest, most cost-effective, and proven way to reach potential clients, customers, and donors. If you’ve been on the fence, […]
The Importance of Email Marketing Relationships
“Would you mind giving me a ride to the airport?” The answer to this question relies on one very important factor—who’s asking? Your reply to a complete stranger is going to be different than the reply to a long-time friend. It’s the nature of the relationship that colors the response and the actions you take. […]
Why “Define Your Ideal Customer” Alone is Bad Advice When Creating Content
Whether you’re creating content for yourself or for a client, you already know the first question you need to ask is “who is the audience?” If you start with this question, you’ll be on your way to creating content that’s better than most. You shouldn’t stop there though. Whenever possible, you’ll want to dig deeper. You’ll […]