Small Business Digital Marketing Expert | Keynote Speaker | Marketing Coach | Podcast Host
by Dave Charest
Let me introduce you to Jim and Susan. Jim and Susan want a night out. Dinner. A show. Something that feels normal and fun. They’re not lacking interest. They’re surrounded by …
Continue Reading about Why People Don’t Show Up to Events (And How to Make Sure They Do) →
by Dave Charest
It starts in an office building. A couple of goons wearing clown masks make their way from the building to a neighboring rooftop. On ground level, three other goons are in a car, two are talking …
Continue Reading about How to Keep People Reading Every Word With Connectors →
by Dave Charest
Everyone tells you need a website. And they're right. But then you're left to your own devices to set one up. So you figure you better start loading up some content. Unsure where to begin you …
Continue Reading about How to Make It Easier to Read Your Website →
by Dave Charest
If you live in New York, you're probably a frequent rider of the subway. For someone who's never been on the subway before, it's easy to find it difficult. Especially when you have to transfer …
Continue Reading about How to Make It Easier to Respond to Your Content →
by Dave Charest
As he spoke with waving arms, his untucked and wrinkly button-up shirt lifted to expose the bottom of his large belly. His thick black beard made up for the hair missing from the top of his …
Continue Reading about How to Give Your Ideas More Power with the 4-T Structure →
by Dave Charest
Someone had asked about getting a starter guide to web copy. Something that offered tips and checklists without the commitment of a full on course. Okay. I'll bite. I'm now creating The Starter …
Continue Reading about Free Goodies On Writing Compelling Web Copy, Limited Time. →