What good are those emails if people can’t read them or find the information they need quickly? The above video demonstrates three quick formatting fixes to improve the readability of your emails. Here are the three things we’ll cover: 1. Alignment 2. Scannability 3. Line Length 1. Alignment For some reason there’s a tendency to […]
Email Marketing By The Old James Bond
We’ve already discussed that there’s a distinct difference between the old Bond and the new Bond. So what does this mean for email marketing? Let’s take a look at the type of email you could expect to receive from old Bond. Ever heard the term “e-blast?” Well, there’s something inherently wrong with the term. It […]
Email Marketing: Why This Approach?
So what makes email marketing successful? And why should you bother to make changes to what you’re doing now? Believe it or not, James Bond is going to help us understand how to better use email marketing. We’re going to find out the reasons why we want to approach email marketing with The Journey Factor. So let’s […]
How to Build An Audience for Your Work
Imagine for a moment you’ve just won tickets to the hottest new drama on Broadway. But there’s one stipulation to this win. You can only watch the last two minutes of the play. For whatever reason you decide this is still a good deal. So you go to the theater and you watch the last […]
Why This One Thing Makes Your Marketing Easier
How great would it be if everyone were talking about your work? Of course, in order to talk about your work, people need to know how to talk about it. And if people were talking about your work, wouldn’t that make your marketing easier? So how do you make your marketing easier? You start by […]