Don’t you hate when that little thing called doubt shows up? It can really take you for a ride. A ride that unfortunately leads to nowhere because you run out of gas before you start. It took Elvis Costello 30 years to feel like a musician. He had no formal training. He trained himself by […]
[Video] The Texas Chainsaw and Your Content Marketing POV
In order for your content to stand out it needs to offer something unique. My wife and I have been on a horror movie kick and were discussing a major difference between the original Texas Chainsaw Massacre and the remake. It’s something simple that offers a unique point of view from the respective directors and […]
[Video] What Do We Really Mean by Brand?
When you mention the word brand or branding, people often think about a logo or design. Although that’s part of it, to get to the heart of a brand you actually have to dig much deeper. Watch this video to find out what a brand really boils down to: If you enjoyed this video, please […]
[Video] How to Easily and Consistently Create Great Content
Even if you’re convinced that content marketing is the way to go, there’s still a bit of a problem… You have to actually create the content. Whether it’s for yourself or someone else the problem still remains. Oh, you also have to do it consistently over a long period of time. Watch this video for […]
[Video] Why You MUST Focus on Building an Email List
I’m always surprised how little effort people put into building an email list. Or when they have an email list, how little they actually send to it. Let’s be clear about something, email marketing is the simplest, most cost-effective, and proven way to reach potential clients, customers, and donors. If you’ve been on the fence, […]