Articles

Building trust through stories with Brad Sundberg In this episode, Dave Charest speaks with Brad Sundberg, an acclaimed sound engineer who worked with Michael Jackson for nearly two decades. Brad shares how his deep industry experience and storytelling ability helped him build a self-sustaining business through live events that give fans an inside look into […]

Ask Dave: How can I engage faculty to come to higher ed instructional technology webinars and trainings? In this Ask Dave episode, Dave Charest answers a listener’s question about engaging faculty to attend instructional technology webinars and trainings in higher education. He shares insights from his experience hosting webinars and his wife’s experience in higher […]

Creating subject lines that get opens with Jay Schwedelson In this episode, Dave chats with Jay Schwedelson, a recognized authority in email marketing, founder of SubjectLine.com, and CEO of Outcome Media. They discuss the importance of showing up consistently in marketing, practical tips for creating compelling subject lines, and how business owners can leverage email […]

Ask Dave: I created a sign-up landing page—where and how do I share it? In this first-ever Ask Dave episode, Dave Charest answers a listener’s question about the best ways to share a sign-up landing page. He breaks down three key ways to promote a sign-up page—in person, in print, and online—and shares practical tips, […]

Taking a Leap of Kindness with Todd Shimkus and Maggie Fronk In this episode, Dave Charest chats with Todd Shimkus, President & CEO of the Saratoga County Chamber of Commerce, and Maggie Fronk, CEO of Wellspring, about Leap of Kindness Day. This initiative encourages communities to use the extra day in a leap year to […]