Creating subject lines that get opens with Jay Schwedelson
In this episode, Dave chats with Jay Schwedelson, a recognized authority in email marketing, founder of SubjectLine.com, and CEO of Outcome Media. They discuss the importance of showing up consistently in marketing, practical tips for creating compelling subject lines, and how business owners can leverage email to drive engagement. Jay shares insights from testing over 15 million subject lines and provides actionable advice on improving email performance.
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