Articles

Growing with Your Business with Corissa Saint Laurent In Episode 52 of the Be A Marketer podcast, Dave Charest talks with Corissa Saint Laurent, a professional speaker, podcaster, and retreat leader, who helps businesses grow by focusing on the personal growth of the individuals behind them. Corissa shares how her approach of relying heavily on […]

In Episode 51 of the Be A Marketer podcast, Dave Charest answers listener questions on effectively marketing new in-person events and classes. Joined by Kelsi Carter, Dave provides insights into how small businesses can boost attendance and awareness of new offerings by employing targeted digital marketing strategies. If you love this show, please leave a […]

Ask Dave: How many follow-ups should occur after the first email outreach? In this Ask Dave episode, Dave Charest answers a question from Hadassah, a marketing and content coordinator at a telemarketing and contact center services provider. He discusses how many follow-up emails should be sent after the first outreach and the best timeframes between […]

Moving from passion to purpose with Aisha James In this episode, Dave Charest speaks with Aisha James, the founder and creator of the Taste of Black St. Louis, a multi-sensory food experience that highlights Black-owned culinary businesses. Aisha shares how her passion project rapidly grew into a large-scale festival, the challenges of scaling an event, […]

Ask Dave: How should we review our marketing tools and approach for our church? In this Ask Dave episode, Dave Charest answers a question from Erin, an electronic communications coordinator at a church, about how to review marketing tools and approach. Dave breaks down a simple three-step process—review, plan, and execute—to ensure that marketing efforts […]