As he spoke with waving arms, his untucked and wrinkly button-up shirt lifted to expose the bottom of his large belly. His thick black beard made up for the hair missing from the top of his head. One couldn’t help but notice the little piece of white spittle that had formed on his upper lip. Sometimes it […]
Articles
How to Move Your Content From Free to Fee with the Taco Technique
Tortilla chips. Nachos. Tacos. Quesadillas. Burritos. Mmm, Burritos. The yummy deliciousness you’ll taste at the Mexican restaurant. Each item has the same basic ingredients. But as the packaging changes so does the price. Even though the tortilla chips were free. It’s actually a lot like content marketing. Here’s how: Blog posts are like tortilla chips […]
The #U2 Approach to Success (And How to Replicate it in 4 Steps)
Four teenage boys gather in a crowded kitchen with their instruments. They can barely play said instruments. In fact, the only thing they successfully manage to make is a whole bunch of noise. And the singer? Yikes! He sounds like a cat crying from being stepped on…repeatedly. That was 1976. Fast forward more than 30 […]
David Letterman Reveals a Content Opportunity for Your Biz #ThanksDave
“You know what I’m going to devote the rest of my life to? Social media.” – David Letterman After 33 years, David Letterman said goodbye as a late night, TV talk-show host. During his final episode he played a video segment, A Day in the Life of David Letterman. The six-minute documentary gives us a […]
Why Content Fails to Make an Impact (and What to do About it)
Back in 2009, Molly decided to go out on her own as a voice teacher. When she was first getting started, she was putting out ads on Craigslist to drum up business. Her headlines for the ads were simple: “Voice Lessons.” It’s obvious she was looking to attract people looking for, um, voice lessons. But […]