People use the internet to find information. As you learn to navigate the waters of your particular art, as well as the use of these new media tools it’s important to think about documenting your findings. Not only will you become better at what you do through self-reflection, you’ll also get better at communicating your […]
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Take Rebecca Coleman’s 30-Day Social Media Challenge [WWD #30]
Sometimes technology can actually slow you down. It slows you down because you’re a bit weary of how to use or set-up a new social media tool. And hey, let’s face not everyone is tech savvy. Sometimes you need a bit of hand holding. (I sure do!) Then you can actually move forward with your […]
How to Scratch for More Valuable Marketing [WWD #29]
There’s a lot of talk about creating valuable marketing for your audience. In order for the stuff you create to really reach people it needs to offer them something that solves a problem. Or perhaps better stated it offers them a solution to something. But what does that mean exactly? And how can you think […]
Understanding the Residual Effects of Social Media [WWD #28]
Have you ever heard someone say, “Social media is stupid. I tried it. It doesn’t work.” Hmm, work for what I wonder? Perhaps they’re right. Maybe it doesn’t work. But it’s more likely they’re using it wrong. Which is actually a good thing. The real problem is that they’re not looking beyond what they’ve just […]
Why You’ll Never Succeed Online (Until You Recognize This One Fact) – [WWD #27]
There’s one thing you must absolutely recognize about how people use the internet. If you fail to recognize this one thing you’ll find it takes you much longer to succeed. In Lesson #6 of my free New Media Marketing e-Course, I talk about this idea of the Crazy Taxi Ride. It’s something that seems so […]