“Daddy, will you tell us all the things you and mommy do?” Gulp. I thought I was in for it. She’s only five and asking questions like this already? “Sure honey,” I said as I picked her up where we stood in the kitchen. “What did you want to know?”
Articles
The Psychology of Pricing: Why Expensive Equals Good [Walks With Dave #8]
Pricing. How does it change our perception of quality? We actually have these deeply embedded short-cuts in our brains that influence our perception. Take a look at this short video:
Is Audience a Passive Term? [Walks With Dave #7]
Traditionally we think of audience as people who watch. But do we need to rethink the term? How can we change the perspective so we highlight the audience and put them onstage, so to speak. Watch this short video. Then comment below:
Are You Creating An Advertising or Engagement Channel? [Walks With Dave #6]
When it comes to using new media tools you have a choice: use them as a way to advertise and push messages out. Or use them as a way to engage and build connections with your audience. Why is one better than the other? Watch this short video:
Who Are You Really Speaking To? [Walks with Dave #5]
When it comes to creating any type of communication, the single-most important thing to know is who you are talking to. Without this specific it’s impossible to create materials that will work for you as well as you hoped. In this video I offer a wide-angle view of the three groups of people you need […]