Have you really thought about the sequence someone goes through as they become a customer, client or audience member? Once you do, it allows you to know exactly what you should be promoting. Or what questions you need to be answering and when. It also allows you to grow with your audience and offer them […]
Articles
The Critical Importance of Consumption [Walks with Dave #16]
Take a look at your bookshelf. I’m betting you can grab a few titles you haven’t read yet. Or haven’t finished reading yet. What good does that do you? And what good does that do the author? If you create content that isn’t easily consumable, you’re actually hurting yourself and your audience. Watch this short […]
The Difference Between Copying and Finding Your Own Artistic Voice
Perhaps one of the hardest things to do is find your own voice. It doesn’t always come right away. It develops over time. When we start, we copy those we admire. Who doesn’t remember dancing around like Michael Jackson? Whatever your art form the real joy comes from finding your own voice. It’s what makes […]
What Does Your Audience Know? [Walks With Dave #15]
How can you tap into the expertise of your audience? How can you look for ways to include others to benefit them, your audience and yourself? Watch this short video:
How to Celebrate Those Who Spend Their Time With You [Walks With Dave #14]
One of the most common ways to show appreciation for the work of another blogger is to add them to your blogroll, or list of blogs your read frequently. But how can you move beyond the blogroll and actively call attention to those who spend their time with you? Watch this short video: