Recently, Julie Burt Nichols, Social Media Manager at Bailiwick Chicago asked some questions of various people involved in social media to get their perspectives for the Bailiwick Backstage blog. Since the focus of the piece shifted to strictly Chicago Storefront theaters, we decided to use the interview here. So thank you to Julie for asking […]
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Does Your Website Need a Welcome Mat?
It’s nice to show up at someone’s home and be greeted by the welcome mat. Aside from the aesthetics, the mat also serves a distinct purpose- it allows you to clean your shoes before you enter the house. A welcome mat in front of your home makes sense. But think about this…
On Dave, Disconnects and Design [Walks With Dave #20]
You’ll notice some things have changed here. For one, the design. But before that happened there was some messiness to clean up in terms of disconnects. What’s a disconnect? And how can it reduce the chances of people sticking around and taking action? Watch today’s Walks With Dave to find out: (Transcript included if you’d […]
Don’t Overcompensate For Simplicity (It’s Better. Really.)
Today, I quickly wanted to point out the importance of finding simplicity in your communications. Don’t be afraid to use less. It is in fact more. Here’s a real world example to demonstrate We used to take the gals to dance class every Saturday. While I was making a tuition payment, the front desk lady […]
Twitter: How to Get Started
The first thing you’ll need to do is create an account. If you need help watch this short video, How to Sign-Up For A Twitter Account. In this post, I’ll mention some important things to think about. If you have any other questions please ask them in the comments below.