Let’s say I invited you to my home. But instead of giving you my exact address, I just told you I lived in Brooklyn. Would you still be able to find me? Perhaps. But it’d be a hell of lot easier if I gave you the direct address wouldn’t it? One of the biggest mistakes […]
Articles
What Do People Find When They Look For You Online?
My wife and I recently bought a used Honda Odyssey. We love it. During the research phase we saw them everywhere. EVERYWHERE. The Odyssey shone like a flashing beacon. Coincidence? Sure, we were on high alert. But still. It’s actually, kinda powerful when you think about it. Because we were actively looking for them we […]
Do You Hate Marketing?
You are not alone. But what if you stopped thinking of it as marketing? What if you thought of it as a way to share your artistry with others? What if you thought of it as a way to extend your story in a way others found interesting? What if you couldn’t send ads? What […]
Why Education Should Be Your Goal Online [WWD #31]
People use the internet to find information. As you learn to navigate the waters of your particular art, as well as the use of these new media tools it’s important to think about documenting your findings. Not only will you become better at what you do through self-reflection, you’ll also get better at communicating your […]
Permission Marketing: Is This Okay? Please Confirm.
Has this ever happened to you? You exchange contact information with someone at an event and the next time you hear from them is in some mass email sent to their entire list? Sometimes to make it even worse, the guilty party isn’t even using an email service provider, they’re just adding your email to […]