Tune in to hear how to get clear on your destiny, pack your bench for success, and get to the championship game and win it, too.
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Episode Highlights
Inflection points from the show
[00:59] Surprise and delight: Host Dave Charest, Director of Small Business Success at Constant Contact, talks about small ways that businesses have created a great customer experience. For example, the surgeon that took out his daughter’s wisdom teeth offered a gallon of ice cream to take home at the end of the procedure.
[06:50] Afraid to jump: As a single mom of three kids, Scharrell Jackson delayed making the leap to entrepreneurship because she was afraid to leave the security of corporate America.
[09:14] Year one in the books: Scharrell’s first year at STJ Consulting was eye-opening and gratifying. She grew tired of making hundreds of millions of dollars for other people when she could work for herself and serve smaller businesses that needed similar financial services.
[10:26] Start with the end in mind: Scharrell thinks that goals can sometimes be too transactional and lose sight of the bigger destiny of our lives. According to her, every goal should be developed with the end game in mind.
[15:02] Build your bench: Success comes when you tap individuals who are at the next level of success for help and advice. No entrepreneur should go it alone.
[19:50] The right questions: Scharrell walks through the questions she explores with her leadership coaching clients, which range from small businesses to multimillion-dollar clients.
[24:17] Leadership in Heels: Scharrell started Leadership in Heels after noticing a massive response to her talks on femininity in the workplace. The organization’s events get hundreds of attendees and provide a safe space for women to talk about being a boss.
[29:42] Refining the target: It’s easy to fall into the trap of doing the marketing basics without going deep into the “who.” Scharrell admits she’s just now going back and redefining her target audience.
[34:27] Her favorite Constant Contact feature: Scharrell loves being able to segment her audience for more tailored messaging. She also appreciates the platform’s rich analytics.
[43:22] Parting words: According to Scharrell, entrepreneurial success all comes down to having the right people on your team to boost you up where you fall flat.