Dave talks with Joan Noe about using feedback to craft the most relevant messaging for any audience.
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Episode Highlights
Inflection points from the show
[01:04] Feedback is a gift: Dave Charest, Director of Small Business Success at Constant Contact, talks about how the best intel on marketing comes directly from the customer.
[05:16] The learning curve: Joan Noe, now retired Director of Partner Engagement at Senior Options, shares what hurdles she had to overcome to market the business. Though similar to consultancy, she had to make clear that Senior Options is more hands-on.
[10:38] Different strokes, different folks: Joan faces the challenge of communicating with different audiences with unique needs. Residential senior living facilities can communicate more readily than home health organizations with a workforce that doesn’t often see one another.
[12:15] Growing: Senior Options strives to help smaller healthcare startups grow more quickly. It’s easy to burn out in senior care, and the more they can help businesses grow, the sooner burnout becomes less of a possibility.
[14:16] Using Constant Contact: Joan shares how Senior Options uses Constant Contact. She communicates with all clients on monthly calls, but Constant Contact is a nice supplement if someone can’t.
[17:13] Survey says: Joan describes how she uses Constant Contact’s events and survey functions.
[18:48] Right on the button: It might be simple, but Joan loves to use call-to-action buttons in her emails. She also appreciates the support function for any issues she’s run into.
[23:07] Turning feedback into content: Joan expects feedback at all times and prefers constructive criticism. That helps her refine the content and make it relevant for her audience.
[25:52] Biz advice: For Joan, it all comes down to clarity and consistency in your messaging. People don’t have time to read lengthy explanations. Distill your message as much as you can.