Tune in to this episode of Be A Marketer to hear Dereck talk with host Dave Charest, Director of Small Business Success at Constant Contact. They discuss coaching, spreading the word, providing stellar customer service, and leading with values.
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Episode Highlights
Inflection points from the show
[01:46] Breaking up the Sunday scaries: Dave Charest, Director of Small Business Success at Constant Contact, shares how he went from having consistent anxiety on Sundays to breaking up with a client for his mental well-being.
[06:09] Downside up: Dereck E. Moore, owner of Building Maintenance of Tomorrow, shares how his greatest lessons have come from his biggest mistakes.
[10:20] Values at work: Dereck’s four core values for his company are faith, integrity, impact, and abundance. He explains how his clients must align with those value and his view that not all money is good money.
[14:05] Hiring the A team: It’s not just about hiring the right people for Dereck. It’s about making sure the individuals are aligned with the team culture.
[16:07] Coaching for the win: Dereck’s background playing football for Arizona State showed him the importance of coaching and mentoring for success. He uses those same principles in business, getting help for the things that aren’t his forte.
[19:23] Mentorship for all: Mentorship is important to Dereck both personally and professionally. Outside of work, he mentors through 100 Black Men of Orange County.
[20:49] Finding your team: Dereck’s mentors include his colleagues in the industry, a business coach, and a spiritual advisor.
[28:32] Keep in touch: Dereck discusses how Building Maintenance of Tomorrow uses Constant Contact to execute drip campaigns to former, current, and prospective clients. He also loves being able to automate communication so he doesn’t forget important things.
[32:43] Lessons of failure: Dereck encourages business owners to stay patient and lean into their failures.