Moving from passion to purpose with Aisha James

In this episode, Dave Charest speaks with Aisha James, the founder and creator of the Taste of Black St. Louis, a multi-sensory food experience that highlights Black-owned culinary businesses. Aisha shares how her passion project rapidly grew into a large-scale festival, the challenges of scaling an event, and the importance of strategic planning, sponsorships, and community outreach. She also discusses how Constant Contact helps her manage communications with vendors, sponsors, and attendees to keep the event running smoothly.

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