Building trust through stories with Brad Sundberg
In this episode, Dave Charest speaks with Brad Sundberg, an acclaimed sound engineer who worked with Michael Jackson for nearly two decades. Brad shares how his deep industry experience and storytelling ability helped him build a self-sustaining business through live events that give fans an inside look into MJ’s creative process. He discusses the power of personal branding, relationship-building through marketing, and the importance of persistence in business. Dave also highlights actionable insights on using Facebook and Instagram ads to grow an audience.
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