Taking a Leap of Kindness with Todd Shimkus and Maggie Fronk
In this episode, Dave Charest chats with Todd Shimkus, President & CEO of the Saratoga County Chamber of Commerce, and Maggie Fronk, CEO of Wellspring, about Leap of Kindness Day. This initiative encourages communities to use the extra day in a leap year to perform acts of kindness, benefiting nonprofits and local organizations. Todd and Maggie discuss how the campaign has grown from a local chamber activation into an international movement and the role of Constant Contact in spreading awareness. They also share insights on effective email marketing strategies, list segmentation, and community-driven campaigns.
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