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Dave Charest

Small Business Digital Marketing Expert | Keynote Speaker | Marketing Coach | Podcast Host

Do Better Online – The Starter Guide to Compelling Web Copy

Watch Dave’s Welcome video:

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How to make the most of this course

Below you’ll find the current outline for the Do Better Online course. If there is an active link the lesson is ready for you to complete. There’s no need to complete the lessons in order. You’ll find each lesson may have a combination of text, video and audio. It’s to your benefit to consume the lesson in each format. They will not be exactly the same. This is by design and will aid in your learning.

It’s important for you to complete each lesson’s Tiny Task in the forum. This course is designed to get you moving and taking action. It’s only through you asking questions and making mistakes that we all benefit. I’ve made tons of mistakes launching this course and I’ll be sharing them along the way so we can all learn.

The Backbone of Our Approach

Module 1: Compelling Web Copy 101

Below you’ll find links to the basic concepts you should be familiar with as we work on improving your copywriting skills.

  1. The big lie most copywriters want you to believe (and why you can ignore it)
  2. The simplest way to improve every piece of web copy
  3. Why you must start with the ingredients you have (and how to improve as you go along)
  4. The critical difference between content and copy (and how they work together)
  5. 3 critical questions you must ask before you even think about writing copy
  6. Attversumption: the three phases of compelling web copy

Module 2: The Fly in the Soup Method of Compelling Web Copy

(Click the links below to open in your browser. To save to your computer right click and choose “Save as…”)

  1. The Fly In The Soup Method – PDF
  2. The Fly In The Soup Method Checklist – PDF

Module 3: How to Write Titles That Grab People By the Eyeballs

Module 4: How to Write Blog Posts People Read By Accident

Module 5: How to Promote Yourself on Social Media Without Being a Sleazebag

Module 6: How to Achieve Newsletter Fame and Fortune

Module 7: Autoresponder Magic: How to Train Your Audience to Check Out Your Stuff

  • Click here to access this lesson

Bonus Stuff

  • Coming Soon!