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	<title>Dave Charest</title>
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		<title>Do You Have a Brand?</title>
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					<comments>https://www.davecharest.com/do-you-have-a-brand/#comments</comments>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Thu, 26 Nov 2009 17:55:57 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[behavior]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communication design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[gut reaction]]></category>
		<category><![CDATA[harley davidson]]></category>
		<category><![CDATA[human interest]]></category>
		<category><![CDATA[marty neumeier]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[personality psychology]]></category>
		<category><![CDATA[personality traits]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[reaction]]></category>
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					<description><![CDATA[Logo? Nope. Product? Nope. Stationery? Nah. Signage? Sorry. None of the above is a brand. So what the heck is a brand? And do you even have one? How do you even start the brand-building process? Let&#8217;s imagine walking into a party to find out How would people you&#8217;re meeting for&#160;the first time feel about you? [&#8230;]]]></description>
		
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