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	<title>Dave Charest</title>
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	<link>https://www.davecharest.com</link>
	<description>Small Business Digital Marketing Expert &#124; Keynote Speaker &#124; Marketing Coach &#124; Podcast Host</description>
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		<title>Stop Sending the Last Two Minutes</title>
		<link>https://www.davecharest.com/marketing-customer-journey/</link>
					<comments>https://www.davecharest.com/marketing-customer-journey/#comments</comments>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Mon, 03 Aug 2026 06:19:00 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Journey Factor]]></category>
		<category><![CDATA[marketing]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=302</guid>

					<description><![CDATA[Imagine someone handed you tickets to the hottest show on Broadway. There&#8217;s just one catch. You only get to watch the last two minutes. You find your seat. The curtain rises. The main character dies. Everyone around you is crying. People are holding their breath. Some are wiping away tears. Meanwhile, you&#8217;re sitting there thinking&#8230; [&#8230;]]]></description>
		
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			<slash:comments>8</slash:comments>
		
		
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		<title>The Easier You Are to Explain, the Easier You Are to Recommend</title>
		<link>https://www.davecharest.com/easy-to-recommend-business/</link>
					<comments>https://www.davecharest.com/easy-to-recommend-business/#comments</comments>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Fri, 31 Jul 2026 15:28:03 +0000</pubDate>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[marketing]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=246</guid>

					<description><![CDATA[Wouldn&#8217;t it be nice if your customers did more of your marketing for you? Not by handing out flyers. Or posting on social media every day. I mean by doing something much more powerful. Telling other people about you. Here&#8217;s the catch, though. People can&#8217;t easily recommend you if they don&#8217;t know what to say. [&#8230;]]]></description>
		
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			<slash:comments>5</slash:comments>
		
		
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		<title>Your Website Has a Pile Problem</title>
		<link>https://www.davecharest.com/how-to-clean-the-piles-on-your-webpage/</link>
					<comments>https://www.davecharest.com/how-to-clean-the-piles-on-your-webpage/#comments</comments>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Sat, 18 Jul 2026 04:59:00 +0000</pubDate>
				<category><![CDATA[Websites]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=206</guid>

					<description><![CDATA[Have you ever sat down at your desk, looked around, and thought&#8230; &#8220;I should probably clean this up.&#8221; There are papers stacked on top of papers. Random notes. Coffee cups. A handful of things you swear you&#8217;ll deal with &#8220;later.&#8221; Then you spend five minutes cleaning. Nothing magical happened. But suddenly your brain feels like [&#8230;]]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
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		<title>Why One Event Email Almost Never Works</title>
		<link>https://www.davecharest.com/email-follow-up-system/</link>
					<comments>https://www.davecharest.com/email-follow-up-system/#comments</comments>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Sun, 05 Jul 2026 16:46:30 +0000</pubDate>
				<category><![CDATA[Communications]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=109</guid>

					<description><![CDATA[Do you know what it means to break the seal? If you’ve ever spent time at a pub, you probably do. Once you make that first trip to the bathroom… well… you’re going back again. Funny enough, event marketing works the same way. The first action someone takes makes the second one easier. Your goal [&#8230;]]]></description>
		
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			<slash:comments>5</slash:comments>
		
		
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		<title>Do You Have a Brand?</title>
		<link>https://www.davecharest.com/brand-building-small-business/</link>
					<comments>https://www.davecharest.com/brand-building-small-business/#comments</comments>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Sun, 21 Jun 2026 14:59:11 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[behavior]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communication design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[gut reaction]]></category>
		<category><![CDATA[harley davidson]]></category>
		<category><![CDATA[human interest]]></category>
		<category><![CDATA[marty neumeier]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[personality psychology]]></category>
		<category><![CDATA[personality traits]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[reaction]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=86</guid>

					<description><![CDATA[&#8220;We need to work on our brand.&#8221; It&#8217;s something I hear all the time. Usually what follows is a conversation about logos, colors, fonts, websites, social media, or maybe a fresh new tagline. Those things matter. But they&#8217;re not your brand. In fact, you can have a beautiful logo, a polished website, and a social [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.davecharest.com/brand-building-small-business/feed/</wfw:commentRss>
			<slash:comments>9</slash:comments>
		
		
			</item>
		<item>
		<title>3 quick email formatting fixes to improve readability</title>
		<link>https://www.davecharest.com/email-formatting-fixes-to-improve-readability/</link>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Sat, 31 Jan 2026 13:53:00 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=374</guid>

					<description><![CDATA[What’s the point of sending emails if people can’t quickly find what matters? Most readers don’t read emails. They scan them. If your message feels hard to get through, they move on. These three formatting fixes make your emails easier to read and easier to act on. Here’s what we’ll cover: 1. Alignment There’s a [&#8230;]]]></description>
		
		
		
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		<title>Why People Don&#8217;t Show Up to Events (And How to Make Sure They Do)</title>
		<link>https://www.davecharest.com/why-people-dont-show-up-to-events/</link>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Sun, 14 Dec 2025 18:48:14 +0000</pubDate>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=93</guid>

					<description><![CDATA[Let me introduce you to Jim and Susan. Jim and Susan want a night out. Dinner. A show. Something that feels normal and fun. They’re not lacking interest. They’re surrounded by obstacles. They need a babysitter.Their schedules barely line up.The weather might be bad.Susan just had her hair straightened and rain would ruin it. 😬 [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>How to Find Business Opportunities In Disguise</title>
		<link>https://www.davecharest.com/how-to-find-business-opportunities/</link>
					<comments>https://www.davecharest.com/how-to-find-business-opportunities/#comments</comments>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Sun, 05 Oct 2025 17:27:49 +0000</pubDate>
				<category><![CDATA[Inspiration]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=49</guid>

					<description><![CDATA[Most people who know me would say I&#8217;m an optimist. And they&#8217;re right—I consciously choose to stay positive. But here&#8217;s the thing: I still complain. We all do. The difference? I refuse to stop there. What if we channeled that frustration into fuel for change? What if every complaint came with a commitment to do [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.davecharest.com/how-to-find-business-opportunities/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
		
			</item>
		<item>
		<title>Why I Hate Subway Sandwiches and What It Means for Marketing Clarity</title>
		<link>https://www.davecharest.com/subway-sandwiches-and-marketing-clarity/</link>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Fri, 19 Sep 2025 20:02:48 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=3190</guid>

					<description><![CDATA[If you’re like me, you love sandwiches. Or sammiches, as I fondly call them. But not all sandwiches deserve the same praise. Take Subway. I don’t care much for the quality of their ingredients. And I really don’t like the way they put a sandwich together. Why do the condiments go on last, squirted over [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>4 Ways to Unlock Your Creativity and Improve Your Marketing</title>
		<link>https://www.davecharest.com/4-ways-to-unlock-your-creativity-and-improve-your-marketing/</link>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Mon, 01 Sep 2025 17:10:02 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=5845</guid>

					<description><![CDATA[As a small business owner, you don’t have the luxury of million-dollar ad budgets. But you do have something more powerful: your creativity. Creativity is your edge. It helps you stand out from the competition, connect with people in memorable ways, and find solutions when resources are tight. The good news? Creativity isn’t something you’re [&#8230;]]]></description>
		
		
		
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