Comments on: The Inception Method of Content Marketing

By: Dave Charest

Dave Charest — Tue, 16 Nov 2010 21:03:17 +0000

In reply to Ted Kusio. Ted, now we just got to get them to say, "Wow, you're hired!" ;-)

By: Dave Charest

Dave Charest — Tue, 16 Nov 2010 21:02:34 +0000

In reply to Joey Strawn.

Thanks for stopping by Joey.

I was writing notes during the movie, like crazy.

I just wish I didn’t wait so long to get it out of the draft folder. *sigh* Missed all the Inception chatter.

By: Joey Strawn

Joey Strawn — Tue, 16 Nov 2010 20:57:14 +0000

Dave, I was so happy to see this post and see that I wasn’t the only one to make this connection. I like how you talked about the process here and made it very applicable. We should all be striving to get our ideas out to our audiences.

By: Ted Kusio

Ted Kusio — Tue, 16 Nov 2010 20:53:42 +0000

Some “get it,” others still think that just adding a graphic that (sometimes literally!) says “buy now” is going to sell stuff.
I don’t think it does.

Although my URL = hireted.biz, but I still try to offer useable content to GET hired.
PS The URL itself almost gets a “wow, that’s great!”

By: Dave Charest

Dave Charest — Tue, 16 Nov 2010 20:46:02 +0000

In reply to Ted Kusio.

Thanks, Ted.

At some point you have to say, “Buy this.” But I don’t believe it’s as effective as building up to that point with stuff people are interested in.

What are you finding from clients?

By: Ted Kusio

Ted Kusio — Tue, 16 Nov 2010 20:30:09 +0000

So wait…these ARE the droids I’m looking for? 😉

Interesting post, Dave. I think (hope?) I’m doing this w/ my stuff, but it certainly jives with a lot of what I’ve been telling clients, especially that just saying “BUY THIS” is not a very effective way of getting people to buy this… or that.